Privacy policy

This website is operated by Soft Initial Digital Marketing L.L.C (“Soft Initial”, “we”, “us”), based in Dubai, UAE. Soft Initial builds and licenses software products such as Initialex and Initial SEO.

For privacy questions, email [email protected] or use the contact form on this site.

This policy covers the Soft Initial marketing website, including browsing, contact forms, and call booking. It does not replace the privacy terms that may apply when a partner runs a product under their own brand. Those products are operated by the partner, with their own policies where required.

We collect information in three main ways.

We use the information above to run and improve the website and to respond to commercial interest in our products.

We do not sell your personal information. We share it only with service providers who help us operate the site, email, hosting, analytics, or booking tools, and only as needed for those services. We may also disclose information if required by law or to protect Soft Initial’s rights and safety.

The site may use cookies or similar technologies for basic operation, preferences, and analytics. You can control cookies through your browser settings. Blocking some cookies may affect how the site works.

We keep contact and booking records for as long as they are useful for the conversation, our relationship with you, or as required by law. Technical logs are kept for shorter operational periods unless we need them longer for security or legal reasons.

We use reasonable technical and organisational measures to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on where you live, you may have rights to ask for access to, correction of, or deletion of personal information we hold about you, or to object to certain processing. To make a request, email us at the address above. We may need to verify your identity before responding.

Soft Initial is based in the UAE. Service providers may process data in other countries. By using the site or contacting us, you understand that your information may be processed outside your home country, subject to applicable law.

We may update this policy from time to time. The “Last updated” date at the top of this page will change when we do. Continued use of the site after an update means you accept the revised policy.

Questions about this privacy policy: [email protected]. Soft Initial Digital Marketing L.L.C, Dubai, UAE.