Terms of use

This website is provided by Soft Initial Digital Marketing L.L.C (“Soft Initial”, “we”, “us”), based in Dubai, UAE. Soft Initial builds and licenses software. Partners brand and operate Soft Initial products under their own name.

The site is for information about Soft Initial and its products, and for getting in touch. Product descriptions, screenshots, demos, and roadmaps are illustrative. Features, availability, and commercial terms are confirmed in a separate agreement.

Nothing on this site is an offer of financial services, investment advice, legal advice, or a promise that a product will meet a specific regulatory requirement in your market.

Browsing the site, submitting a contact form, or booking a call does not create a contract to license or deliver a product. Binding terms for Initialex, Initial SEO, or other Soft Initial work are set out in a written agreement between Soft Initial and the customer.

You may use the site only for lawful purposes and in a way that does not harm Soft Initial, the site, or other users.

Unless stated otherwise, Soft Initial owns or licenses the text, design, graphics, logos, videos, and software demos on this site. You may view and share links to public pages for ordinary business evaluation. You may not copy, modify, redistribute, or commercially exploit site materials without our prior written consent, except for brief quotations with attribution in ordinary business communications.

The site may link to third-party sites or embed tools such as scheduling. Those services have their own terms and privacy practices. Soft Initial is not responsible for third-party content or policies.

The site is provided “as is” and “as available.” To the fullest extent permitted by applicable law, Soft Initial disclaims warranties of accuracy, completeness, merchantability, fitness for a particular purpose, and non-infringement regarding the site and its contents.

To the fullest extent permitted by applicable law of the United Arab Emirates, Soft Initial is not liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, data, or business opportunity, arising from use of or reliance on this website. Our total liability arising from use of the website is limited to the greater of AED 500 or the amount you paid Soft Initial specifically for website access in the twelve months before the claim, if any.

Product and services agreements, if entered into, set their own liability terms and take priority for those engagements.

You agree to indemnify Soft Initial against claims, losses, and expenses arising from your misuse of the site or your breach of these terms, to the extent allowed by law.

We may update these terms from time to time. The “Last updated” date will change when we do. Continued use of the site after an update means you accept the revised terms.

These terms are governed by the laws of the United Arab Emirates as applicable in Dubai, without regard to conflict-of-law rules. Courts in Dubai have exclusive jurisdiction over disputes arising from these terms or use of the site, subject to any mandatory rights you may have under local law.

Questions about these terms: [email protected]. Soft Initial Digital Marketing L.L.C, Dubai, UAE.